Upselling is a sales technique through which customers are offered an upgrade of the product or service they have shown interest for. The goal of upselling is to deliver more value and to make customer understand you are offering them a better deal. Upselling boosts additional revenues while building customers loyalty and increasing Customer Lifetime Value.
BigProfiles supports companies in the implementation or optimization of upselling campaigns identifying, through its profile enrichment and AI engine, the customer segment potentially more willing to invest on upgraded versions of the products or services they have displayed interest for.
If you are already running an upselling campaign and want to identify the segment within your customer base who may be interested in upgrading to a more exclusive version of your product or service, BigProfiles helps you spot upselling opportunities and score your leads according to their upselling-propensity. In this way, you get a better understanding of whom to target and maximize the profit margin of your campaign.
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If you are planning to set up a new campaign but your database contains millions of leads and you are unsure about how and whom to contact, BigProfiles helps you select the right target. Analyzing your customer base and attributing an upsell-propensity score to each of your customers, BigProfiles gives you the basis upon which you can develop your strategy to achieve the highest conversion rate.