Cross-selling is a sales technique through which customers are offered products complementary to the ones they have already bought. Cross-selling helps businesses to nurture the relationship with their customers and retain them by facilitating their buying experience offering products or services they like or need.
BigProfiles supports companies in the implementation or optimization of cross-selling campaigns by providing them rich and detailed information about their customer base and accurate predictions about their behavior.
If you are already running a campaign and want to increase your sales, BigProfiles, through its enrichment and AI engine, gives you insights about the likelihood of your customers to be interested in cross-products or cross-services. As a result, both your conversion rate and your sales will increase.
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If you are planning to set up a campaign and would like to target the segment potentially more likely to buy complimentary items, BigProfiles supports you in selecting your target attributing a cross-purchase propensity score to each of your leads. Finally, you can implement the perfect campaign with the highest return on investment.